Educational Video Overviews & Quotes

Production Note
All video overviews and equipment lists are our recommendations. Please let us know if you would like to discuss other content ideas or specific equipment you would prefer to see featured.

VIDEO #1: Three-Point Lighting

Overview
Three Point Lighting is the foundation of all portraiture and product lighting, so it’s a great place to start. We will cover three-point lightning as a step-by-step setup showing placement and control of the key light (for overall “feel”), the fill light (for contrast), and the backlight (to separate the subject from the background and create definition). Special emphasis will be placed on the flexibility of this technique and how it forms the basis for all light theory.

Equipment
• 3-Pack Dimmable Bi-color 660 LED Video Light Kit with Stand and Battery (SKU: 90095709)
• Photography Light Stand, 3-6.6ft/92-200cm Adjustable Sturdy Tripod Stand (SKU: 10090346)
• 5 in 1 Portable Multi Camera Lighting Reflector/Diffuser Kit with Carrying Case - 100x150cm (SKU: 88008128)

Timeline
One Week

Quote
$2,500

VIDEO #2: Studio Flash Photography

Overview
Many new photographers are intimidated by flash photography. This video will introduce viewers to Neewer’s line of Monolights and feature a simple two-light setup using Neewer S101 lights. The goal of this video will be to demystify flash photography in a friendly, easy-to-follow way.

Equipment
• 2 pack S101 300W Photo Studio Strobe Flash Lighting Kit (SKU: 10099412)

Timeline
One Week

Quote
$2,500

VIDEO #3: Location Lighting - Indoors

Overview
Location lighting can be one of the most variable areas of photography, covering everything from outdoor portrait sessions, to indoor on-site photographs. We think the best way to approach an introduction to location lighting is to first specify a scenario and explore it in-depth. For this first video on location lighting we have chosen indoor, on-site lighting. We will find an interesting location and discuss how to use Neewer equipment (specifically LED lights) to balance the existing, ambient light with beautiful controlled light.

Equipment
No additional equipment required

Timeline
One Week

Quote
$2,500

PRODUCTION SUMMARY & COSTS

We believe these three pieces of content are a good starting point for reaching and engaging with new customers, while enhancing brand perception and prominence. As discussed, we feel that organic educational content such as this is the best way for a company like Neewer to stand apart from similarly price-positioned competition and convey brand longevity.

Our total project cost for above described content is $7,500 and total production time is 3 weeks.

STUDIO EQUIPMENT

We also recommend outfitting the studio space with Neewer equipment so we can mention it during the videos and make it known that Neewer is a full-supplier of everything you could need to set up a professional studio. A few pieces of gear would be good sales tools for these and future videos.

Equipment
• Aluminum Alloy 75"/191CM Tripod Monopod with Rotatable Center Column (SKU: 10089347)
• 3 Pack 2.4G 480 Dimmable Bi-Color 3200K-5600K LED Panel Video Light - For Ambient Light (SKU: 10096553)
• 3 x 6M/10 x 20ft PRO Photo Studio 100% Pure Muslin Collapsible Backdrop Background (SKU: 10083671)
• 2.6 x 3M/8.5 x 10ft Background Stand Support System Kit with Carrying Case (SKU: 10085944)